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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

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Research article

First published 2023-3

Mental Imagery,Product Involvement and Presence at Virtual Reality Supermarket

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Journal of Creative Communications

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Research article

First published 2017-12

Service planning of product service system development with supplier involvement

Zhongqi Sheng, Changsai Liu, Tao Xu

Proceedings of the Institution of Mechanical Engineers,Part C: Journal of Mechanical Engineering Science

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Research article

First published 2013-1

Analysis of the Interactive Relationship Between Apology and Product Involvement in Crisis Communication

Jinbong Choi, Wonjun Chung

Journal of Business and Technical Communication

Open access

Research article

First published 2022-5

High-involvement management practices and the productivity of firms: Detecting industry heterogeneity

Laura Peutere, Antti Saloniemi, Petri Böckerman [...]

Economic and Industrial Democracy

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Research article

First published 2024-7

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2011-3

A MPCDM-enabled Product Concept Design via User Involvement Approach

Chao-Hua Wang, Robert Chien-Chung Chen

Concurrent Engineering

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Research article

First published 2010-2

Young Australian Consumers and the Country-Of-Origin Effect: Investigation of the Moderating Roles of Product Involvement and Perceived Product-Origin Congruency

Alexander Josiassen

Australasian Marketing Journal

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Research article

First published 2023-6

Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement

Francisco J. Conejo, Wilson Rojas, Ana L. Zamora [...]

Journal of Macromarketing

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Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

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