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Research article

First published 2012-4

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Ji Hoon Jhang, Susan Jung Grant, Margaret C. Campbell

Journal of Marketing Research

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Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 2009-1

Visual–Tactual Incongruities in Products as Sources of Surprise

Geke D. S. Ludden, Hendrik N. J. Schifferstein, Paul Hekkert

Empirical Studies of the Arts

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Research article

First published 2011-4

Aesthetic Incongruity Resolution

Vanessa M. Patrick, Henrik Hagtvedt

Journal of Marketing Research

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Research article

First published 2024-5

The impact of individual differences in the holistic-analytic thinking style and product incongruences on word of mouth / El efecto de las diferencias individuales en el estilo de pensamiento holístico-analítico y las incongruencias del producto en el boca a boca

David Santos, Eda Sayin, Blanca Requero

International Journal of Social Psychology: Revista de Psicología Social

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Research article

First published 2024-12

Autism spectrum disorder in contemporary American sitcoms: Narrative and social implication

Betty Kaklamanidou

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2016-3

The dynamic limits of hop height: Biological actuator capabilities and mechanical requirements of task produce incongruity between one- and two-legged performance

Anne K Gutmann, John EA Bertram

Proceedings of the Institution of Mechanical Engineers,Part H: Journal of Engineering in Medicine

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Research article

First published 2012-11

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

Valentyna Melnyk, Kristina Klein, Franziska Völckner

Journal of Marketing

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Research article

First published 2001-11

The Differential Impact of Goal Congruency on Attitudes,Intentions,and the Transfer of Brand Equity

Ingrid M. Martin, David W. Stewart

Journal of Marketing Research

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Research article

First published 2023-3

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Hui-Fei Lin, Hsin-yi Sandy Tsai, Benjamin Yeo

Journal of Creative Communications

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