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Research article

First published 2012-3

Use of augmented reality in the usability evaluation of products

Fernanda Faust, Giorgia Roepke, Tiago Catecati [...]

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Research article

First published 2007-11

An investigation of customer delight during product evaluation: Implications for the development of desirable products

S Evans, A D Burns

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

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Research article

First published 2024-6

Beauty May Not Be Effective: The Effects of Imaginative Display on Green Product Evaluation

Shichang Liang, Jingyi Li, Tingting Zhang [...]

The Journal of Environment & Development

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Research article

First published 2013-9

An integrated fuzzy decision approach for product design and evaluation

Hao-Tien Liu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-08-11

User experience evaluation method based on online product reviews

Fangmin Cheng, Suihuai Yu, Shengfeng Qin [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2016-2

How Experience Variety Shapes Postpurchase Product Evaluation

Jordan Etkin, Aner Sela

Journal of Marketing Research

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Research article

First published 2009-12

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn

Journal of Marketing Research

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Research article

First published 2008-2

Dogs on the Street,Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

Jonah Berger, Gráinne Fitzsimons

Journal of Marketing Research

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Research article

First published 2015-1

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products

Andrew D. Gershoff, Judy K. Frels

Journal of Marketing

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