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Articles (432)

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1-10 of 432 results for product endorsement

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Select article: Endorsed Sustainable Products

Retricted access

Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Select article: Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Open access

Research article

First published 2025

Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Diego Jacob, Beatriz Casais, António Azevedo

Journal of Creative Communications

Select article: Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Retricted access

Research article

First published 2024-7

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

Select article: Managing Athlete Endorser Image: The Effect of Endorsed Product

Retricted access

Research article

First published 2001-3

Managing Athlete Endorser Image: The Effect of Endorsed Product

Brian D. Till

Sport Marketing Quarterly

Select article: Musical influences in advertising: how music modifies first impressions of product endorsers and brands

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Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

Select article: Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

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Research article

First published 2004-6

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank

Sport Marketing Quarterly

Select article: Recognition of Athlete-Endorsed Sports Products

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Research article

First published 1998-3

Recognition of Athlete-Endorsed Sports Products

David K. Stotlar, Frank R. Veltri, R. Viswanathan

Sport Marketing Quarterly

Select article: Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

Retricted access

Research article

First published 1994-06

Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

David J. Moore, John C. Mowen, Richard Reardon

Journal of the Academy of Marketing Science

Select article: Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students

Retricted access

Research article

First published 2004-9

Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students

Ted B. Peetz, Janet B. Parks, Nancy E. Spencer

Sport Marketing Quarterly

Select article: Political activism,racial identity and the commercial endorsement of athletes

Retricted access

Research article

First published 2012-12

Political activism,racial identity and the commercial endorsement of athletes

George B Cunningham, Michael R Regan

International Review for the Sociology of Sport

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