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Articles (3238)

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Select article: Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products

Retricted access

Research article

First published 2020-6

Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products

Maik Walter, Christian Hildebrand, Gerald Häubl [...]

Journal of Marketing Research

Select article: The Dual Impact of Product Line Length on Consumer Choice

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Research article

First published 2021-09

The Dual Impact of Product Line Length on Consumer Choice

Wei‐Lin Wang, Demetrios Vakratsas

Production and Operations Management

Select article: The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products

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Research article

First published 2016-4

The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products

Jieun Choi, Doo-Hee LEE, Charles R. Taylor

Psychological Reports

Select article: How the Order of Sampled Experiential Products Affects Choice

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Research article

First published 2010-6

How the Order of Sampled Experiential Products Affects Choice

Dipayan Biswas, Dhruv Grewal, Anne Roggeveen

Journal of Marketing Research

Select article: Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

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Research article

First published 2025-3

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

Yanli Jia, Jun Ouyang, John Qi Dong [...]

Journal of Marketing

Select article: Dogs on the Street,Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

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Research article

First published 2008-2

Dogs on the Street,Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

Jonah Berger, Gráinne Fitzsimons

Journal of Marketing Research

Select article: Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

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Research article

First published 2011-4

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Ying Zhao, Kristiaan Helsen

Journal of Marketing Research

Select article: Joint optimization of product family design and supplier selection under multinomial logit consumer choice rule

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Research article

First published 2012-12

Joint optimization of product family design and supplier selection under multinomial logit consumer choice rule

Yan Cao, Xing Gang Luo, C K Kwong [...]

Concurrent Engineering

Select article: Competitive analysis for online choice of foreign production strategy

Open access

Research article

First published 2026

Competitive analysis for online choice of foreign production strategy

Bin Liu

Journal of Algorithms & Computational Technology

Select article: Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products

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Research article

First published 2021-5

Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products

Seong Ok Lyu

Tourism Economics

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