Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

Retricted access

Research article

First published 2008-6

Adolescents: Involvement in Product Categories and Attitude toward Brands

Christian Derbaix, Émerence Leheut

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

Open access

Research article

First published 2021-12

Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Johnny Boghossian, Robert J. David

Administrative Science Quarterly

Retricted access

Research article

First published 1985-2

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean-NOËL Kapferer

Journal of Marketing Research

Retricted access

Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Retricted access

Research article

First published 1991-8

Substitution in Use and the Role of Usage Context in Product Category Structures

S. Ratneshwar, Allan D. Shocker

Journal of Marketing Research

Retricted access

Research article

First published 2009-9

The Influence of Brand Levels and Associations on Purchase Intent

Christopher D. Hopkins, Scott A. Jones, Gregory Pickett [...]

Journal of General Management

Retricted access

Research article

First published 2014-3

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Nicole Koschate-Fischer, Johannes Cramer, Wayne D. Hoyer

Journal of Marketing

Retricted access

Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Search results