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Articles (298)

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1-10 of 298 results for product bundling

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Select article: Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Open access

Research article

First published 2023-5

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Retricted access

Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: A new bundling model to promote the worst selling products with deep learning approaches

Retricted access

Research article

First published 2025-7-03

A new bundling model to promote the worst selling products with deep learning approaches

Cheng-Hsiung Weng, Cheng-Kui Huang

International Journal of Market Research

Select article: Improving Profits by Bundling Vertically Differentiated Products

Retricted access

Research article

First published 2017-08

Improving Profits by Bundling Vertically Differentiated Products

Dorothée Honhon, Xiajun Amy Pan

Production and Operations Management

Select article: Effects of consumers' context‐dependent preferences on product bundling

Retricted access

Research article

First published 2023-06

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

Select article: A Probabilistic Approach to Pricing a Bundle of Products or Services

Retricted access

Research article

First published 1993-11

A Probabilistic Approach to Pricing a Bundle of Products or Services

R. Venkatesh, Vijay Mahajaim

Journal of Marketing Research

Select article: Functional Compatibility Risk and Consumer Preference for Product Bundles

Retricted access

Research article

First published 2006-01

Functional Compatibility Risk and Consumer Preference for Product Bundles

Judy Harris, Edward A. Blair

Journal of the Academy of Marketing Science

Select article: A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

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Research article

First published 2003-5

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Jaihak Chung, Vithala R. Rao

Journal of Marketing Research

Select article: Bundling,unbundling,and pricing of multiform products: The case of magazine content

Retricted access

Research article

First published 2006-5

Bundling,unbundling,and pricing of multiform products: The case of magazine content

R. Venkatesh, Rabikar Chatterjee

Journal of Interactive Marketing

Select article: Consumer Preference for Product Bundles: The Role of Reduced Search Costs

Retricted access

Research article

First published 2006-10

Consumer Preference for Product Bundles: The Role of Reduced Search Costs

Judy Harris, Edward A. Blair

Journal of the Academy of Marketing Science

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