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Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

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Research article

First published 2002-12

Global Product Branding and International Education

James Cambridge

Journal of Research in International Education

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Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

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Research article

First published 2019-7

When does product brand matter to children?

Fei Wang, Shu Li

International Journal of Market Research

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Research article

First published 2024-9

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Koushyar Rajavi, Sina Golara, Sajad Modaresi

Production and Operations Management

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Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

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Research article

First published 2020-4

Leveraging Brand Equity for Effective Visual Product Design

Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner [...]

Journal of Marketing Research

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

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