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Retricted access

Research article

First published 2018-12

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Steven Chen, Ray Benedicktus, Yuna Kim [...]

Journal of Marketing Education

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

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Research article

First published 2021-01

Performance,Reliability,or Time‐to‐Market? Innovative Product Development and the Impact of Government Regulation

Fei Gao, Shiliang Cui, Morris Cohen

Production and Operations Management

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Research article

First published 2018-12

How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

Min Ju, Jason Lu Jin, Kevin Zheng Zhou

Journal of International Marketing

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Research article

First published 2015-11

The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective

Todd Morgan, Sergey Anokhin, Andrey Kretinin [...]

International Small Business Journal: Researching Entrepreneurship

Open access

Research article

First published 2023-9

The Global/Local Product Attribute: Decomposition,Trivialization,and Price Trade-Offs in Emerging and Developed Markets

Vasileios Davvetas, Christina Sichtmann, Charalampos (Babis) Saridakis [...]

Journal of International Marketing

Open access

Research article

First published 2020-3

Market Development for African Endogenous Products

Falylath Babah Daouda, Philip Barth, Paul T. M. Ingenbleek

Journal of Macromarketing

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Research article

First published 1983-1

Developing the market for steel products in construction

N. S. Makins

Materials Science and Technology

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Research article

First published 1962-7

The Marketing Oriented Technical Product Development Program

Jack G. Crockett

Journal of Marketing

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Research article

First published 2019-2

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Kyung M. Park, Pradeep K. Chintagunta, Inho Suk

Journal of Marketing Research

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