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Retricted access

Research article

First published 2024-2

How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories

Geoffrey Fisher, Kaitlin Woolley

Journal of Marketing Research

Retricted access

Research article

First published 2006-8

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Aparna A. Labroo, Angela Y. Lee

Journal of Marketing Research

Open access

Research article

First published 2022-8

Healthy and Delicious: Responsible Branding of Snacks

Outi-Maaria Palo-oja, Juuso Nieminen

South Asian Journal of Business and Management Cases

Open access

Research article

First published 2022-12

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Marc Jungblut, Marius Johnen

Communication Research

Retricted access

Research article

First published 2019-8

Building Brand Through B2B Route—Del Monte in India

Anuj Sharma

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2023-4

How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe

Journalism

Retricted access

Research article

First published 2017-11

Creating value,consuming Bologna: The case of DegustiBo

Roberta Sassatelli, Elisa A. G. Arfini

Journal of Consumer Culture

Open access

Research article

First published 2026-1

National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior

Renai Jiang, Md. Fazlay Rabbi, Md. Asaduzzaman Babu [...]

Sage Open

Retricted access

Research article

First published 2020-3

Evidence of Conflict Extension in Partisans’ Evaluations of People and Inanimate Objects

Kevin K. Banda, Thomas M. Carsey, Serge Severenchuk

American Politics Research

Retricted access

Research article

First published 2022-8

Hope and Creative Work in Conflict Zones: Theoretical Insights from Israel

Amal Jamal, Noa Lavie

Sociology

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