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1-3 of 3 results for proactive churn management

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Retricted access

Research article

First published 2018-2

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

Journal of Marketing Research

Retricted access

Research article

First published 2018-8

Sabine Moser, Jan H. Schumann, Florian von Wangenheim [...]

Journal of Service Research

Open access

Research article

First published 2026-5-20

Felix Ruf, Matthias Handrich

International Journal of Market Research