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Research article

First published 1991-5

Positioning and Price: Merging Theory,Strategy,and Tactics

Margaret Shaw

Journal of Hospitality & Tourism Research

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Research article

First published 1998-3

The Rent-to-Own Industry and Pricing Disclosure Tactics

Ronald Paul Hill, David L. Ramp, Linda Silver

Journal of Public Policy & Marketing

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Research article

First published 2010-1

Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually

Michael Tsiros, David M. Hardesty

Journal of Marketing

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Book review

First published 1988-7

Book Review: The Strategy and Tactics of Pricing

Robert F. Lusch, Bernard J. Jaworski, David Gourley

Journal of Marketing

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Research article

First published 2004-11

The effects of buyer identification and purchase timing on consumers’ perceptions of trust,price fairness,and repurchase intentions

Dhruv Grewal, David M. Hardesty, Gopalkrishnan R. Iyer

Journal of Interactive Marketing

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Research article

First published 2021-11

Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price

Suiwen (Sharon) Zou, James F. Petrick

Journal of Travel Research

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Research article

First published 2023-11

Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices

Martin Ohlwein

International Journal of Market Research

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Research article

First published 2004-11

Price partitioning on the Internet

Lan Xia, Kent B. Monroe

Journal of Interactive Marketing

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Research article

First published 1988-1

Prices and Price/Quality Relationships: A Longitudinal Analysis

David J. Curry, Peter C. Riesz

Journal of Marketing

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Case report

First published 2024

Key Account Management as a Differentiator in Trade-offs: The Case of Universal Heater Industries

Manoj Gour Chintaluri, Sujit Kumar Patra, Santanu Mandal

Asian Journal of Management Cases

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