Abstract
Get full access to this article
View all access options for this article.
References
1.
Monroe
Kent B.
(1979 ), Pricing: Making Profitable Decisions. , New York : McGraw-Hill Book Company.
2.
Oxenfeldt
Alfred
(1980 ), “Review of Pricing: Making Profitable Decisions,” Journal of Marketing , 44 (Winter), 107 –8 .