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Articles (169)

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1-10 of 169 results for price frames

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Select article: When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Retricted access

Research article

First published 2019-10

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty, Dale Griffin

Journal of Marketing Research

Select article: A Comparison of Tourists’ Valuation of Climate Change Policy Using Different Pricing Frames

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Research article

First published 2013-1

A Comparison of Tourists’ Valuation of Climate Change Policy Using Different Pricing Frames

Jorge E. Araña, Carmelo J. León, Sergio Moreno-Gil [...]

Journal of Travel Research

Select article: The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring,Framing,and Metric Compatibility

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Research article

First published 2019-7

The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring,Framing,and Metric Compatibility

Sarah Tanford, Choongbeom Choi, Sung Jun Joe

Journal of Travel Research

Select article: The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions

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Research article

First published 2006-01

The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions

Dhruv Grewal, Joan Lindsey-Mullikin

Journal of the Academy of Marketing Science

Select article: Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

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Research article

First published 2007-7

Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

Devon DelVecchio, H. Shanker Krishnan, Daniel C. Smith

Journal of Marketing

Select article: Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

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Research article

First published 2010-12

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Select article: Alternatives,Frames,and Relative Prices: A Broader View of Rational Choice Theory

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Research article

First published 1993-7

Alternatives,Frames,and Relative Prices: A Broader View of Rational Choice Theory

Siegwart Lindenberg, Bruno S. Frey

Acta Sociologica

Select article: Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

Open access

Research article

First published 2025-3

Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

Xia Wei, Shubin Yu, Xi Li

Journal of Travel Research

Select article: Frames of Reference and Buyers' Perception of Price and Value

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Research article

First published 1995-10

Frames of Reference and Buyers' Perception of Price and Value

Gerald E. Smith, Thomas T. Nagle

California Management Review

Select article: One Fish,Two Fish,Red Fish,Blue Fish

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Research article

First published 2012-8

One Fish,Two Fish,Red Fish,Blue Fish

Andrew J. Barnes, Yaniv Hanoch, Stacey Wood [...]

Medical Care Research and Review

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