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1-10 of 554 results for price discounting

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Select article: Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Retricted access

Research article

First published 2018-6

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Abhijit Guha, Abhijit Biswas, Dhruv Grewal [...]

Journal of Marketing Research

Select article: Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

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Research article

First published 2015-3

Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

Sascha Alavi, Torsten Bornemann, Jan Wieseke

Journal of Marketing

Select article: Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

Select article: PRICE‐DEPENDENT INVENTORY MODELS WITH DISCOUNT OFFERS AT RANDOM TIMES*

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Research article

First published 2002-06

PRICE‐DEPENDENT INVENTORY MODELS WITH DISCOUNT OFFERS AT RANDOM TIMES*

MARK GOH, MOOSA SHARAFALI

Production and Operations Management

Select article: Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

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Research article

First published 2018-1

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

M.J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara [...]

Journal of Marketing

Select article: The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

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Research article

First published 2011-2

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Arul Mishra, Himanshu Mishra

Journal of Marketing Research

Select article: Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing

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Research article

First published 2010-12

Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing

Zheyin (Jane) Gu, Sha Yang

Journal of Marketing Research

Select article: When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

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Research article

First published 2012-7

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros [...]

Journal of Marketing

Select article: The Legal Status of Trade and Functional Price Discounts

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Research article

First published 1994-3

The Legal Status of Trade and Functional Price Discounts

Mark T. Spriggs, John R. Nevin

Journal of Public Policy & Marketing

Select article: Inventory Model for Non-instantaneous Deteriorating Items with Time-dependent Deterioration Rate and Price Discounts

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Research article

First published 2022-5

Inventory Model for Non-instantaneous Deteriorating Items with Time-dependent Deterioration Rate and Price Discounts

Anwesha Samanta

Calcutta Statistical Association Bulletin

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