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Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2025-1

Effective Pro-environmental Communication: Message Framing and Context Congruency Effect

Jiehang Song, Zhibin Lin, Chundong Zheng

Journal of Travel Research

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Research article

First published 2000-4

On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs

Mary Beth Pinto

Psychological Reports

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Research article

First published 2014-06

Intellectual Property Rights and Pharmaceutical Trade Dress: Options for Protecting the Appearance of Prescription Drugs

Anne MacIsaac

Biotechnology Law Report

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Research article

First published 2012-3

Content Analysis of Television Advertising for Drugs That Switch From Prescription to Over-the-Counter

Adrienne E. Faerber, David H. Kreling

Therapeutic Innovation & Regulatory Science

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Research article

First published 1991-7

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright

Journal of Marketing

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Research article

First published 2005-3

Warrants for Prescription: Analytically and Empirically Based Approaches to Improving Decision Making

Raanan Lipshitz, Marvin S. Cohen

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Other

First published 1998-4

The Effect of Pharmacy Benefit Manager Clinical Programs and Services on Access to Prescription Drug Benefit Coverage

J. Russell Teagarden

Therapeutic Innovation & Regulatory Science

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Other

First published 2004-1

Evaluating the Balance of Persuasive and Informative Content within Product-Specific Print Direct-to-Consumer Ads

Erin R. Holmes, Shane P. Desselle

Therapeutic Innovation & Regulatory Science

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Research article

First published 1982-12

The Changing Image of Prescription Drug Advertisements

Raymond Saporito, Raymond Goldberg

Journal of Drug Education: Substance Use Research and Prevention

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