Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2012

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published January, 2025

Jiehang Song, Zhibin Lin, Chundong Zheng

Journal of Travel Research

Restricted accessResearch articleFirst published April, 2000

Mary Beth Pinto

Psychological Reports

Restricted accessResearch articleFirst published June, 2014

Anne MacIsaac

Biotechnology Law Report

Restricted accessResearch articleFirst published March, 2012

Adrienne E. Faerber, David H. Kreling

Therapeutic Innovation & Regulatory Science

Restricted accessResearch articleFirst published July, 1991

John F. Tanner, James B. Hunt, David R. Eppright

Journal of Marketing

Restricted accessResearch articleFirst published March, 2005

Raanan Lipshitz, Marvin S. Cohen

Human Factors: The Journal of the Human Factors and Ergonomics Society

Restricted accessOtherFirst published April, 1998

J. Russell Teagarden

Therapeutic Innovation & Regulatory Science

Restricted accessResearch articleFirst published December, 1982

Raymond Saporito, Raymond Goldberg

Journal of Drug Education: Substance Use Research and Prevention

Restricted accessOtherFirst published January, 2004

Erin R. Holmes, Shane P. Desselle

Therapeutic Innovation & Regulatory Science