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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2013-1

How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Jisu Huh, Denise E. DeLorme, Leonard N. Reid [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2009-9

Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility

Siva Muthaly, Hong-Youl Ha, Jing Ping Yeo [...]

International Area Studies Review

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Research article

First published 2014-5

Important Safety Information or Important Risk Information? A Question of Framing in Prescription Drug Advertisements

Amie C. O’Donoghue, Helen W. Sullivan, Kathryn J. Aikin [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2010-10

Perceptions of Direct-to-Consumer Prescription Drug Advertising among Advanced Practice Nurses

Michael Mackert, Matthew S. Eastin, Jennifer G. Ball

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-2

Concerns about Prozac and direct-to-consumer advertising of prescription drugs

Virginia L. Fenter

International Journal of Risk & Safety in Medicine

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Research article

First published 2007-02

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau

Communication Research

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Research article

First published 1982-12

The Changing Image of Prescription Drug Advertisements

Raymond Saporito, Raymond Goldberg

Journal of Drug Education: Substance Use Research and Prevention

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Research article

First published 2011-11

The Politics of EU Health Policy and the Case of Direct-to-Consumer Advertising for Prescription Drugs

Robert Geyer

The British Journal of Politics and International Relations

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Research article

First published 2009-12

The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

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