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1-3 of 3 results for prelaunch forecasting

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Restricted accessResearch articleFirst published December, 2013

Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Michael Trusov, William Rand, Yogesh V. Joshi

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2021

Jonathan Lee, Heungsun Hwang

International Journal of Market Research

Open accessResearch articleFirst published May, 2022

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

Articles (3)

Journals (0)

1-3 of 3 results for prelaunch forecasting

Sort by:

Relevance

Select all

Sort by:

Relevance

Restricted accessResearch articleFirst published December, 2013

Michael Trusov, William Rand, Yogesh V. Joshi

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2021

Jonathan Lee, Heungsun Hwang

International Journal of Market Research

Open accessResearch articleFirst published May, 2022

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing