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1-3 of 3 results for prelaunch forecasting

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Select article: Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Retricted access

Research article

First published 2013-12

Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Michael Trusov, William Rand, Yogesh V. Joshi

Journal of Marketing Research

Select article: The hierarchy-of-effects model and prelaunch forecasting

Retricted access

Research article

First published 2021-5

The hierarchy-of-effects model and prelaunch forecasting

Jonathan Lee, Heungsun Hwang

International Journal of Market Research

Select article: Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

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