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First published 1989-07

An automatic programming approach to simulating prelaunch activities

Shou-Xiang Zhang, Bernard J. Schroer, Fan T. Tseng

SIMULATION

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Research article

First published 2013-12

Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Michael Trusov, William Rand, Yogesh V. Joshi

Journal of Marketing Research

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Research article

First published 2021-5

The hierarchy-of-effects model and prelaunch forecasting

Jonathan Lee, Heungsun Hwang

International Journal of Market Research

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

Retricted access

Research article

First published 2018-8

Prediction of Real-World Drug Effectiveness Prelaunch: Case Study in Rheumatoid Arthritis

Eva-Maria Didden, Yann Ruffieux, Noemi Hummel [...]

Medical Decision Making

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Research article

First published 1975-11

Xenon Lamps Illuminate Prelaunch Phase of Apollo-Soyuz

Lighting Design + Application

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Research article

First published 2026

Managing Firm Social Media Communications Around Fast-Paced Product Launches

Olga Ungureanu, Rutger van Oest, Koen Pauwels

Journal of Interactive Marketing

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Research article

First published 2014-1

Study of high emittance chemical conversion coatings for magnesium alloys

Q. L. Liu, X. D. Wang, X. K. Wang [...]

Surface Engineering

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Research article

First published 1982-11

Hardware-in-the-loop simulation for an active missile

Mitchell E. Sisle, Edward D. McCarthy

SIMULATION

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Research article

First published 2016-3

What makes successful entrepreneurs different in temporal and goal-commitment dimensions?

Aneta Przepiorka

Time & Society

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