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Research article

First published 2019-8

The Peculiar Preferences of Sports Fans: Toward a Preference-Based Motivation for the Uncertainty of Outcome Hypothesis

Brad R. Humphreys, Thomas J. Miceli

Journal of Sports Economics

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Research article

First published 2021-10

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

Zixi Jiang, Jing Xu, Margaret Gorlin [...]

Journal of Marketing Research

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Research article

First published 2017-7-21

Deriving the priority weights from trapezoidal fuzzy reciprocal preference relations based on uncertainty ratio and geometric mean

Zhiming Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2024-1

Cyberattacks and public opinion – The effect of uncertainty in guiding preferences

Eric Jardine, Nathaniel Porter, Ryan Shandler

Journal of Peace Research

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Research article

First published 2013-12

How age similarity preference,uncertainty,and workplace challenges affect conflict

Rhetta L Standifer, Scott W Lester, Nicole J Schultz [...]

Human Relations

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Research article

First published 2022-05

The Role of Uncertainty in Shaping Individual Preferences for Residential Energy Renovation Decisions

Salome Bakaloglou, Fateh Belaid

The Energy Journal

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Research article

First published 1967-10

Preference for Information under Varying Conditions of Outcome Uncertainty,Intensity,and Delay

James M. Driscoll, John T. Lanzetta, James S. McMichael

Psychological Reports

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Research article

First published 1983-8

A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty

Imran S. Currim, Rakesh K. Sarin

Journal of Marketing Research

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Research article

First published 2018-11

NCAA College Basketball Television Viewership: Does Preference for Outcome Uncertainty Change Throughout the Season?

Byungju Kang, Steven Salaga, Scott Tainsky [...]

International Journal of Sport Finance

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Research article

First published 2021-4

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

Sharon Ng, Ali Faraji-Rad, Rajeev Batra

Journal of Marketing Research

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