Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2020

A Manufacturer's New Product Preannouncement Decision and the Supplier's Response

Haoying Sun, Subodha Kumar

Production and Operations Management

Restricted accessResearch articleFirst published July, 2006

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published February, 2018

Chi-Lin Yang, Tsai-Yin Lin, Chien-Wei Chen [...]

Australian Journal of Management

Restricted accessResearch articleFirst published August, 1988

Jehoshua Eliashberg, Thomas S. Robertson

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2000

Roger J. Calantone, Kim E. Schatzel

Journal of Marketing

Restricted accessResearch articleFirst published April, 2004

Yuhong Wu, Sridhar Balasubramanian, Vijay Mahajan

Journal of Marketing

Restricted accessResearch articleFirst published December, 2016

Ted Klastorin, Hamed Mamani, Yong‐Pin Zhou

Production and Operations Management

Restricted accessResearch articleFirst published August, 2007

Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha

Journal of Marketing Research

Restricted accessReview articleFirst published July, 2003

Joshua Ronen, Tavy Ronen, Varda (Lewinstein) Yaari

Journal of Accounting,Auditing & Finance

Restricted accessResearch articleFirst published July, 2023

Zixia Cao, Reo Song, Alina Sorescu [...]

Journal of Marketing