Sage Journals: Discover world-class research

Retricted access

Research article

First published 1983-8

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban, Gerald M. Katz

Journal of Marketing Research

Retricted access

Research article

First published 1978-5

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban

Journal of Marketing Research

Retricted access

Research article

First published 1986

“Pre-Testing” Jurors’ Reactions to Corporate Marketing Decisions

Betsy D. Gelb, J. Richard Cheney

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2016-5

Can physical joint simulators be used to anticipate clinical wear problems of new joint replacement implants prior to market release?

John B Medley

Proceedings of the Institution of Mechanical Engineers,Part H: Journal of Engineering in Medicine

Retricted access

Research article

First published 1987-11

Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

Trudy A. Cameron, Michelle D. James

Journal of Marketing Research

Free access

Research article

First published 2012-6

Screening for pre-eclampsia using serum placental growth factor and endoglin with Down's syndrome Quadruple test markers

Nicholas J Wald, Jonathan P Bestwick, Lynne M George [...]

Journal of Medical Screening

Free access

Research article

First published 2020-2

Changes in the stress markers cortisol and glucose before and during intradermal testing in cats after single administration of pre-appointment gabapentin

Christopher P Hudec, Craig E Griffin

Journal of Feline Medicine and Surgery

Retricted access

Research article

First published 2013-7

Non-linearities in Emerging Financial Markets: Evidence from India

Ayan Bhattacharya, Rudra Sensarma

IIM Kozhikode Society & Management Review

Open access

Brief report

First published 2018-10

A Multidisciplinary Approach to Health Campaign Effectiveness

Jessica M. Rath, Marisa Greenberg, Ollie Ganz [...]

Journal of Public Health Research

Retricted access

Research article

First published 1977-1

Forecasting Sales Prior to Test Market

Edward M. Tauber

Journal of Marketing

Search results