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Articles (15)

Journals (0)

1-10 of 15 results for postpurchase consumer behavior

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Select article: A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Retricted access

Research article

First published 1978-11

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Michael B. Menasco, Del I. Hawkins

Journal of Marketing Research

Select article: Just Keep It: When and Why Returnless Product Returns Foster Brand Support

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Research article

First published 2026-2

Just Keep It: When and Why Returnless Product Returns Foster Brand Support

John P. Costello, Christopher J. Bechler

Journal of Marketing Research

Select article: How Experience Variety Shapes Postpurchase Product Evaluation

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Research article

First published 2016-2

How Experience Variety Shapes Postpurchase Product Evaluation

Jordan Etkin, Aner Sela

Journal of Marketing Research

Select article: Consumer search with anticipated regret

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Research article

First published 2022-08

Consumer search with anticipated regret

Qingwei Jin, Mengyan Zhu, Yi Yang [...]

Production and Operations Management

Select article: Product/Consumption-Based Affective Responses and Postpurchase Processes

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Research article

First published 1987-8

Product/Consumption-Based Affective Responses and Postpurchase Processes

Robert A. Westbrook

Journal of Marketing Research

Select article: Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues

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Research article

First published 1988-1

Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues

Jagdip Singh

Journal of Marketing

Select article: The Impact of the Prechoice Process on Product Returns

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Research article

First published 2005-8

The Impact of the Prechoice Process on Product Returns

Nada Nasr Bechwati, Wendy Schneier Siegal

Journal of Marketing Research

Select article: Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Open access

Research article

First published 2022-7

Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Graeme McLean, Jennifer B Barhorst

Journal of Travel Research

Select article: Optimal return shipping insurance policy with consumers' anticipated regret

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Research article

First published 2023-10

Optimal return shipping insurance policy with consumers' anticipated regret

Yiming Li, Gang Li, Xiajun Amy Pan

Production and Operations Management

Select article: Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

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Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

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