Sage Journals: Discover world-class research

Open access

Research article

First published 2024-1

Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM

Halima Habuba Mohamed, Yongjun Li, Ataullah Kiani [...]

Sage Open

Retricted access

Research article

First published 2022-2

Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms

Ya Zhang, Jing Zhang, Chengchen Liu

Australasian Marketing Journal

Retricted access

Research article

First published 2025

Mastering the digital dialogue: How restaurant managers tackle positive and negative eWOM in the UAE restaurant industry

Vahideh Baradaran-Rafiee, Munyaradzi W Nyadzayo, Boštjan Gomišček

Tourism and Hospitality Research

Open access

Research article

First published 2018-1

Does Social Climate Influence Positive Ewom? A Study of Heavy-Users of Online Communities

Carla Ruiz-Mafe, Enrique Bigne-Alcañiz, Silvia Sanz-Blas [...]

BRQ Business Research Quarterly

Retricted access

Research article

First published 2024

Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

Open access

Research article

First published 2025

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Hang T. Nguyen, Brandon Z. Holle, Hieu V. Phan

Journal of Interactive Marketing

Retricted access

Research article

First published 2009-04

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jang-Sun Hwang

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Retricted access

Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

Retricted access

Research article

First published 2019-8

The moderating role of culture in social media-based spatial imagery,consumer xenocentrism,and word-of-mouth for global virtual teams

Anshu Saxena Arora, Amit Arora, Vas Taras

International Journal of Cross Cultural Management

Search results