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1-10 of 85 results for position-congruity

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Select article: Sport Brand Positioning Strategies and Position-Congruity on Financial Performance

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Research article

First published 2020-6

Sport Brand Positioning Strategies and Position-Congruity on Financial Performance

J. Lucy Lee, June Won, Donald G. Farr

Sport Marketing Quarterly

Select article: Assessing Congruence as a Central Aspect of Rogers’ Positive Notion of Authentic Becoming: Further Support for the Single-Item Congruity in Self Scale in Accounting for Well-Being and Ill-Being in Adults

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Research article

First published 2025

Assessing Congruence as a Central Aspect of Rogers’ Positive Notion of Authentic Becoming: Further Support for the Single-Item Congruity in Self Scale in Accounting for Well-Being and Ill-Being in Adults

Edward C. Chang

Journal of Humanistic Psychology

Select article: Reduced Sensitivity of the N400 and Late Positive Component to Semantic Congruity and Word Repetition in Left Temporal Lobe Epilepsy

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Research article

First published 2002-7

Reduced Sensitivity of the N400 and Late Positive Component to Semantic Congruity and Word Repetition in Left Temporal Lobe Epilepsy

John M. Olichney, Brock R. Riggins, Dieter G. Hillert [...]

Clinical EEG and Neuroscience

Select article: Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

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Other

First published 2007-3

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers

Journalism & Mass Communication Quarterly

Select article: Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity

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Research article

First published 2025-10

Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity

You-De Dai, Shih-Shuo Yeh, Le Phuong Thao Su [...]

Journal of Vacation Marketing

Select article: Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Select article: Mi Conexión Cultural al Ambiente Educativo : Cultural Congruity as a Mediator within a Psychosociocultural Examination of Californian Latinx High School Students’ Coping

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Research article

First published 2022-5

Mi Conexión Cultural al Ambiente Educativo : Cultural Congruity as a Mediator within a Psychosociocultural Examination of Californian Latinx High School Students’ Coping

Nancy Herrera, Jeanett Castellanos, Alberta M. Gloria

Education and Urban Society

Select article: Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

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Research article

First published 1973-8

Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

Stephen Labbie

Perceptual and Motor Skills

Select article: A Social Cognition Model of Consumer Problem Recognition

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Research article

First published 1987-12

A Social Cognition Model of Consumer Problem Recognition

M. Joseph Sirgy

Journal of the Academy of Marketing Science

Select article: Body Cathexis,Clothing Attitude,and Their Relations to Clothing and Shopping Behavior Among Male Consumers

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Research article

First published 1991-03

Body Cathexis,Clothing Attitude,and Their Relations to Clothing and Shopping Behavior Among Male Consumers

Soyeon Shim, Antigone Kotsiopulos, Diane S. Knoll

Clothing and Textiles Research Journal

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