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1-10 of 22 results for politicians as brands

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Select article: Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

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Research article

First published 2025-3-11

Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

Eric Van Steenburg, Francisco Guzmán

International Journal of Market Research

Select article: Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

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First published 2019-8

Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

Andrea Schneiker

Political Studies Review

Select article: Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

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Research article

First published 2025-3-11

Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

Wojciech Cwalina, Milena Drzewiecka, Todd P. Newman

International Journal of Market Research

Select article: The challenge for political personal branding - The democratic leader paradox

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First published 2025-3-11

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Select article: Double Jeopardy Benchmarks for Political Polls

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First published 2017-8

Double Jeopardy Benchmarks for Political Polls

Caitlin Kooyman, Malcolm J. Wright

Australasian Marketing Journal

Select article: The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

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Research article

First published 2025-2

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Itzhak Mashiah

Political Studies Review

Select article: Staging a ‘Chinatown’ in Berlin: The role of city branding in the urban governance of ethnic diversity

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First published 2017-7

Staging a ‘Chinatown’ in Berlin: The role of city branding in the urban governance of ethnic diversity

Antonie Schmiz

European Urban and Regional Studies

Select article: Harris Versus Trump: Merchandise as Metaphor

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Research article

First published 2025

Harris Versus Trump: Merchandise as Metaphor

Trischa Goodnow

American Behavioral Scientist

Select article: On the Enactment of Roundabout Art: A Praxeological Analysis

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Research article

First published 2019-3

On the Enactment of Roundabout Art: A Praxeological Analysis

Michael Jonas

City & Community

Select article: The digital outcry: What incites participation behavior in an online firestorm?

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First published 2018-9

The digital outcry: What incites participation behavior in an online firestorm?

Marius Johnen, Marc Jungblut, Marc Ziegele

New Media & Society

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