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1-7 of 7 results for politician brand image

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Select article: Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

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Research article

First published 2025-3-11

Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

Eric Van Steenburg, Francisco Guzmán

International Journal of Market Research

Select article: Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

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Research article

First published 2025-3-11

Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

Wojciech Cwalina, Milena Drzewiecka, Todd P. Newman

International Journal of Market Research

Select article: The challenge for political personal branding - The democratic leader paradox

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Research article

First published 2025-3-11

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Select article: Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

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Research article

First published 2019-8

Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

Andrea Schneiker

Political Studies Review

Select article: The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

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Research article

First published 2025-2

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Itzhak Mashiah

Political Studies Review

Select article: More Than Just a Strongman: The Strategic Construction of Viktor Orbán’s Charismatic Authority on Facebook

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Research article

First published 2024-10

More Than Just a Strongman: The Strategic Construction of Viktor Orbán’s Charismatic Authority on Facebook

Julia Sonnevend, Veronika Kövesdi

The International Journal of Press/Politics

Select article: The Minimum Wage and Consumer Nutrition

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Research article

First published 2021-10

The Minimum Wage and Consumer Nutrition

Mike Palazzolo, Adithya Pattabhiramaiah

Journal of Marketing Research

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