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1-10 of 527 results for political branding

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Select article: Networked political brands: consumption,community and political expression in contemporary brand culture

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Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

Select article: The political brand: A consumer perspective

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Other

First published 2009-06

The political brand: A consumer perspective

Gareth Smith, Alan French

Marketing Theory

Select article: Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Open access

Research article

First published 2025-3-11

Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Dawood Khan, Guja Armannsdottir, Christopher Pich

International Journal of Market Research

Select article: Political branding: A consumer perspective on Australian political parties

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Research article

First published 2019-3

Political branding: A consumer perspective on Australian political parties

Martin Grimmer, Dennis C Grube

Party Politics

Select article: When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Open access

Research article

First published 2022-12

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Marc Jungblut, Marius Johnen

Communication Research

Select article: Political Brands and Consumer Citizens: The Rebranding of Tony Blair

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Research article

First published 2007-05

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell

The ANNALS of the American Academy of Political and Social Science

Select article: The challenge for political personal branding - The democratic leader paradox

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Research article

First published 2025-3-11

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Select article: Political branding of parties and leaders: A bibliometric clustered analysis of two decades

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Research article

First published 2025-3-11

Political branding of parties and leaders: A bibliometric clustered analysis of two decades

Varsha Jain, Damini Goyal Gupta, Himani Sharma

International Journal of Market Research

Select article: Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles

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Research article

First published 2025-8

Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles

Yuanyuan (Gina) Cui, Patrick van Esch, Eric Harvey [...]

Australasian Marketing Journal

Select article: Branding politics: Emotion,authenticity,and the marketing culture of American political communication

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Research article

First published 2017-7

Branding politics: Emotion,authenticity,and the marketing culture of American political communication

Michael Serazio

Journal of Consumer Culture

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