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Research article

First published 2012-9

The Relationship of Point-of-Sale Tobacco Advertising and Neighborhood Characteristics to Underage Sales of Tobacco

Rachel Widome, Betsy Brock, Petra Noble [...]

Evaluation & the Health Professions

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Research article

First published 2015-9

Oklahoma Retailers’ Perspectives on Mutual Benefit Exchange to Limit Point-of-Sale Tobacco Advertisements

Andie Chan, Malinda Reddish Douglas, Pamela M. Ling

Health Promotion Practice

Open access

Research article

First published 2025

In-Store Advertising with Digital Signage

Dennis Herhausen, David de Jong, Dhruv Grewal

Journal of Marketing

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Research article

First published 2004-9

Alcohol Point-of-Purchase Advertising and Promotions: Prevalence,Content,and Targeting

Kim Ammann Howard, June A. Flora, Nina C. Schleicher [...]

Contemporary Drug Problems

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Research article

First published 2016-4

Advertising Effectiveness: The Moderating Effect of Firm Strategy

Leigh McAlister, Raji Srinivasan, Niket Jindal [...]

Journal of Marketing Research

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Research article

First published 1990-06

Outdoor Advertising as Experiments

Arch G. Woodside

Journal of the Academy of Marketing Science

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Brief report

First published 2016-10

Tobacco Outlet Density and Attitudes Towards Smoking among Urban Adolescent Smokers

Jeremy Mennis, Michael Mason

Substance Use & Addiction Journal

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Research article

First published 2016-7

Compliance With Point-of-Sale Tobacco Control Policies in School-Adjacent Neighborhoods in Mumbai,India

Ritesh Mistry, Sharmila Pimple, Gauravi Mishra [...]

American Journal of Health Promotion

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Research article

First published 2020-4

Communicating Brands in Television Advertising

Norris I. Bruce, Maren Becker, Werner Reinartz

Journal of Marketing Research

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Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

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