You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (544)

Journals (0)

1-10 of 544 results for platform-based marketing

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct

Retricted access

Research article

First published 2024-9

The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct

Domen Bajde, Maja Golf-Papez, Tomaž Kolar [...]

Marketing Theory

Select article: Continuous marketing in the social business platform based on identifying consumer boring products

Retricted access

Research article

First published 2021-12-16

Continuous marketing in the social business platform based on identifying consumer boring products

Shugang Li, Hanyu Lu, Qian Dou [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Retricted access

Research article

First published 2018-1

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Rebeca Perren, Robert V. Kozinets

Journal of Marketing

Select article: How Can Publishers Collaborate and Compete with News Aggregators?

Retricted access

Research article

First published 2023-12

How Can Publishers Collaborate and Compete with News Aggregators?

Wilfred Amaldoss, Jinzhao Du

Journal of Marketing Research

Select article: Algorithmic agencing in platform markets

Retricted access

Research article

First published 2025-9

Algorithmic agencing in platform markets

Ruiqi Wei, Susi Geiger

Marketing Theory

Select article: The platformization of the follower factory: Para-platforms,automation,and labor in the market for social media engagements

Open access

Research article

First published 2024

The platformization of the follower factory: Para-platforms,automation,and labor in the market for social media engagements

Esther Weltevrede, Johan Lindquist

Platforms & Society

Select article: Unpacking the business model: Food delivery platforms as ‘multiple market makers’

Open access

Research article

First published 2024

Unpacking the business model: Food delivery platforms as ‘multiple market makers’

Julieta Haidar

Platforms & Society

Select article: Technical Progress,Market Evolution and the Regulation of the Electronic Communications Sector in the EU

Retricted access

Research article

First published 2007-6

Technical Progress,Market Evolution and the Regulation of the Electronic Communications Sector in the EU

Paul Richards

Competition and Regulation in Network Industries

Select article: The steam platform economy: From retail to player-driven economies

Retricted access

Research article

First published 2024-4

The steam platform economy: From retail to player-driven economies

Anne Mette Thorhauge

New Media & Society

Select article: Multiple jobholding in the digital platform economy: signs of segmentation

Retricted access

Research article

First published 2021-5

Multiple jobholding in the digital platform economy: signs of segmentation

Anna Ilsøe, Trine P. Larsen, Emma S. Bach

Transfer: European Review of Labour and Research

1
2
3
•••
55
10 / page

Article type

Publication date

Subjects

Access