Search results: Sage Journals

Open accessResearch articleFirst published March, 2024

Restless platformance: How prosumer practices change platform markets

Daiane Scaraboto, Eileen Fischer

Marketing Theory

Restricted accessResearch articleFirst published September, 2025

Ruiqi Wei, Susi Geiger

Marketing Theory

Restricted accessResearch articleFirst published August, 2020

Arvind Rangaswamy, Nicole Moch, Claudio Felten [...]

Journal of Interactive Marketing

Open accessResearch articleFirst published April, 2025

Carlos Diaz Ruiz

New Media & Society

Open accessResearch articleFirst published September, 2026

Koray Caliskan, Donald MacKenzie

Big Data & Society

Open accessResearch articleFirst published 2026

Samuelson Appau, Giana M. Eckhardt, Kingsley Tetteh Baako

Journal of Marketing

Open accessResearch articleFirst published September, 2024

Kristin Bentsen, Per Egil Pedersen

Marketing Theory

Restricted accessResearch articleFirst published May, 2026

Rachel Ricucci, Grant Blank

New Media & Society

Restricted accessResearch articleFirst published September, 2015

Jan Ondrus, Avinash Gannamaneni, Kalle Lyytinen

Journal of Information Technology

Open accessResearch articleFirst published 2024

Julieta Haidar

Platforms & Society