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Articles (67)

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1-10 of 67 results for place brand management

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Select article: The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Retricted access

Research article

First published 2021-1

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Mihalis Kavaratzis, Mary Jo Hatch

Journal of Travel Research

Select article: Place Branding and Its Discontents: The Politics and Management of Neighborhood Governance Systems

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Research article

First published 2024-6

Place Branding and Its Discontents: The Politics and Management of Neighborhood Governance Systems

Brady Collins

Journal of Planning Education and Research

Select article: In Search For New Urban Tourism Niche. Could European Cities Be Destinations For Urban Wellness Providing Food for Body,Mind and Spirit?

Open access

Research article

First published 2023-4

In Search For New Urban Tourism Niche. Could European Cities Be Destinations For Urban Wellness Providing Food for Body,Mind and Spirit?

Susanna Saari

Tourism and Hospitality Research

Select article: Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

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Research article

First published 2025

Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

Cecilia Pasquinelli, Jasper Eshuis

Marketing Theory

Select article: Towards brand ecology

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Research article

First published 2013-9

Towards brand ecology

Massimo Giovanardi, Andrea Lucarelli, Cecilia Pasquinelli

Marketing Theory

Select article: Perception of Co-Brands: An Empirical Study

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Research article

First published 2005-7

Perception of Co-Brands: An Empirical Study

Deepti Mannan, Anupam Bawa

Paradigm: A Management Research Journal

Select article: Contingent self-definition and amorphous regions

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Research article

First published 2018-3

Contingent self-definition and amorphous regions

Keith Dinnie

Marketing Theory

Select article: The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand

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Research article

First published 2010-9

The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand

Cecilia Pasquinelli

Local Economy: The Journal of the Local Economy Policy Unit

Select article: What's in a Symbol?: Big Questions for Place Branding in Public Administration

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Research article

First published 2018-3

What's in a Symbol?: Big Questions for Place Branding in Public Administration

Staci M. Zavattaro

Public Administration Quarterly

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

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