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Articles (67)

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1-10 of 67 results for place brand identity

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Select article: Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

Select article: The dynamics of place brands

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Research article

First published 2013-3

The dynamics of place brands

Mihalis Kavaratzis, Mary Jo Hatch

Marketing Theory

Select article: Tell me your story: Branding destinations through residents’ (place) stories

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Research article

First published 2022-7

Tell me your story: Branding destinations through residents’ (place) stories

Nicole A. Hay, P. Monica Chien, Lisa Ruhanen

Journal of Vacation Marketing

Select article: How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Open access

Research article

First published 2021-5

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Clarinda Rodrigues, Holger J. Schmidt

Journal of Creating Value

Select article: Rethinking Place Branding From a Political Perspective: Urban Governance,Public Diplomacy,and Sustainable Policy Making

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Research article

First published 2021-4

Rethinking Place Branding From a Political Perspective: Urban Governance,Public Diplomacy,and Sustainable Policy Making

Xavier Ginesta, Jordi de San Eugenio

American Behavioral Scientist

Select article: Branding and place identity of scientific innovation in life sciences

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Book review

First published 2018-11

Branding and place identity of scientific innovation in life sciences

Aslı Ceylan Öner

Dialogues in Human Geography

Select article: The Bottom-up Place Branding of a Neighborhood: Analyzing a Case of Selective Empowerment

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Research article

First published 2024-11

The Bottom-up Place Branding of a Neighborhood: Analyzing a Case of Selective Empowerment

Alessandro Gerosa, Maria Tartari

Space and Culture

Select article: A ‘Bedford Falls’ kind of place: Neighbourhood branding and commercial revitalisation in processes of gentrification in Toronto,Ontario

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Research article

First published 2016-4

A ‘Bedford Falls’ kind of place: Neighbourhood branding and commercial revitalisation in processes of gentrification in Toronto,Ontario

Brenna Keatinge, Deborah G Martin

Urban Studies

Select article: Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

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Research article

First published 2015-6

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space

Select article: Building a place brand from the bottom up

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Research article

First published 2017-10

Building a place brand from the bottom up

Simon Hudson, David Cárdenas, Fang Meng [...]

Journal of Vacation Marketing

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