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Research article

First published 2010-10

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia

Journal of Marketing Research

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Research article

First published 2001-7

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin Carter, Elina Petrova [...]

Journal of Marketing

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Research article

First published 2017-3

Physicians’ loyalty to branded medicines in low-middle-income countries: A structural equation modeling

Gholamhossein Mehralian, Zahra Sharif, Nazila Yousefi [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2013-5

Perception of physicians towards pharmaceutical promotion in India

Meenakshi Handa, Anupama Vohra, Vinita Srivastava

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-6

Network Connectedness of Pharmaceutical Sales Rep (FLE)-Physician Dyad and Physician Prescription Behaviour: A Conceptual Model

Ramendra Singh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2000-7

What Influences Prescriptions by Physicians? A Study of Subjective Norm,Perceived Behavioural Control and Volition

Leo van der Geer, Peter Kangis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024-10

Influencing Primary Care Antibiotic Prescription Behavior Using Financial Incentives

Salar Ghamat, Mojtaba Araghi, Lauren E Cipriano [...]

Production and Operations Management

Free access

Research article

First published 2010-04

Attitudes and behavior of peripheral arterial disease patients toward influencing their physician’s prescription of cholesterol-lowering medication

Mary M McDermott, Kathleen M Mazor, George Reed [...]

Vascular Medicine

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Research article

First published 1981-7

Effects of Capitation Payment for Pharmacy Services on Pharmacist-Dispensing and Physician-Prescribing Behavior: I. Prescription Quantity and Dose Analysis

Dennis K. Helling, Charles E. Yesalis, G. Joseph Norwood [...]

Annals of Pharmacotherapy

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Research article

First published 2014-11

Informational sources on pharmaceutical medicines and factors affecting medication prescriptions: Perspectives from Ghanaian physicians

Esinam Afi Kayi, Roger Ayimbillah Atinga, Gloria A Ansa

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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