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Retricted access

Research article

First published 1976-1

A Physician Views Drug Advertising

Michael Watson

Journal of Drug Issues

Retricted access

Research article

First published 1974-7

The Pressures of Drug Advertising on Physicians and Patients

Paul Greenfield, Frederick Wolff

Journal of Drug Issues

Retricted access

Research article

First published 2000-7

The Influences of Drug Companies' Advertising Programs on Physicians

Dilek Güldal, Semih Şmin

International Journal of Social Determinants of Health and Health Services

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Research article

First published 2015-5

Direct-to-physician and direct-to-consumer advertising: Time to have stringent regulations

S. Kannan, S. Gowri, V. Tyagi [...]

International Journal of Risk & Safety in Medicine

Retricted access

Research article

First published 2013-7

Models of Physician–Patient Relationships in Pharmaceutical Direct-to-Consumer Advertising and Consumer Interviews

Jennifer Arney, Benjamin Lewin

Qualitative Health Research

Retricted access

Research article

First published 2003-9

Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

Ajit M. Menon, Aparna D. Deshpande, Matthew Perri [...]

Journal of Public Policy & Marketing

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Research article

First published 2013-11

Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2005-10

Direct-to-Consumer Advertising of COX-2 Inhibitors: Effect on Appropriateness of Prescribing

Michele M. Spence, Stephanie S. Teleki, T. Craig Cheetham [...]

Medical Care Research and Review

Retricted access

Research article

First published 1984-06

Consumer Response to Physicians' Advertisements

Ronald B. Marks

Journal of the Academy of Marketing Science

Open access

Research article

First published 2021-06-01

Physicians Treating Alzheimer’s Disease Patients Should Be Aware that Televised Direct-to-Consumer Advertising Links More Strongly to Drug Utilization in Older Patients

Robin Feldman

Journal of Alzheimer’s Disease

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