Consumer Response to Physicians' Advertisements

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Brody, Jane (1981), "Take the Time to Choose a Doctor You Trust," The Kansas City Times, (Dec. 31), B-6

Camper, Diane and Jerrold K. Footlick (1975), "Discount Lawyers?" Newsweek, 85 (June 30), 39.

Choudhury, Pravat (1981), "AMA Can't Prevent Doctors from Advertising, Court Rules," Marketing News, 14 (10), (February 6).

" Congress Fails to Vote on Stopgap Funds as Dissent Continues Over Jobs Issue, MX," Wall Street Journal, December 20, 1982 .

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" Justices Clear Competitive Ads for Drug Prices," (1976), Wall Street Journal, (May 25), 3.

Kasteller, Josephine , Robert L. Kane , Donna M. Olsen , and Constance Thetford (1976) "Issues Underlying Prevalence of Doctor-Shopping Behavior," Journal of Health and Social Behavior, 17, (December), 328-339.

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" Latest Profile of America's People" (1981), U.S. News & World Report, (September 14), 25-28.

Moskowitz, Dennis B. (1977), "The Great Ad Venture: The Legal Marketplace after Bates and O'Steen," Juris Doctor, 7 (8), September, 15.

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Ratchford, Brian T. and Alan R. Andreasen (1972), "A Study of Consumer Perceptions of Decisions," in Advances in Consumer Behavior: Volume I, Scott Ward and Peter L. Wright , eds. Boston: Association for Consumer Research, 283-286.

" Rx for Doctors," (1978), Time, (December 11), 72.

" Should Doctors Advertise?" (1978), Parade, (June 11), 5.

Stiff, Ronald (1979), "Consumer Attitudes Toward Physician Advertising ," in Proceedings: Southern Marketing Association , Robert S. Franz, et. al. eds.

" Survey of Buying Power" (1981), Sales and Marketing Management, 127 (July 27), C-223.

" Surplus of Doctors Expected by 1990," (1981), Oshkosh Daily Northwestern, (June 25), 3. "The Spiraling Costs of Health Care Rx: Competition " (1982), Business Week, (February 19), 211-213.

" Why More Doctors Won't Mean Lower Bills," (1981), Business Week (May 11), 130, 135.

Wright, Richard A. and Bruce H. Allen (1981), "Advertising in Medicine: Background, Controversy, Conclusions," in The Changing Marketing Environment: New Theories and Applications, 1981 Educator's Conference Proceedings, Kenneth Bernhardt , et. al., eds., Chicago: American Marketing Association, 241-244.