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Articles (6)

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1-6 of 6 results for phygital customer experience

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Select article: Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

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Research article

First published 2026

Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Taewon Suh

Journal of Macromarketing

Select article: AI-Driven Phygitalization: Enhancing Customer and Employee Experience for Improved Well-Being in Financial Services

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Research article

First published 2026

AI-Driven Phygitalization: Enhancing Customer and Employee Experience for Improved Well-Being in Financial Services

Claire Roederer, Tony Valentini, Fatine Bouqlila [...]

Journal of Macromarketing

Select article: Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Open access

Research article

First published 2026-2

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Khang Quach, Thanh Toan Nguyen, Sara Quach [...]

Australasian Marketing Journal

Select article: The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

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Research article

First published 2026

The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Philipp ‘Phil’ Klaus, Aikaterini Manthiou, Van-Ha Luong [...]

Journal of Macromarketing

Select article: Phygital Museums as Catalysts for Inclusivity,Well-Being,and Human-Centric Cultural Experiences Across Physical and Digital Spaces

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Research article

First published 2025

Phygital Museums as Catalysts for Inclusivity,Well-Being,and Human-Centric Cultural Experiences Across Physical and Digital Spaces

Fabrizio Mosca, Chiara Civera, Valentina Chiaudano [...]

Journal of Macromarketing

Select article: The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

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Research article

First published 2026

The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

Sarah Ahmadi, Svetlana De Vos, Bora Qesja [...]

Journal of Macromarketing

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