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Select article: Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

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Research article

First published February, 2026

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Khang Quach, Thanh Toan Nguyen, Sara Quach [...]

Australasian Marketing Journal

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