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1-4 of 4 results for phronetic marketing

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Select article: Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

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First published 2021-9

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Michael R. Hyman, Alena Kostyk, Haseeb A. Shabbir

Journal of Macromarketing

Select article: A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

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First published 2021-6

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

Haseeb A. Shabbir, Michael R. Hyman, Alena Kostyk

Journal of Macromarketing

Select article: ‘Hey Alexa,Let's Shop’: A Study of Voice-Activated Assistants Experiences

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Research article

First published 2025

‘Hey Alexa,Let's Shop’: A Study of Voice-Activated Assistants Experiences

Sarah Frankel, Sejin Ha

Clothing and Textiles Research Journal

Select article: Navigating Between Dialogue and Confrontation: Phronesis and Emotions in Interviewing Elites on Ethnic Discrimination

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Research article

First published 2011-9

Navigating Between Dialogue and Confrontation: Phronesis and Emotions in Interviewing Elites on Ethnic Discrimination

Frederik Thuesen

Qualitative Inquiry

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