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Research article

First published 2022-8

Tax credits for pharmaceutical research,development and marketing?

Sergio Sismondo

International Journal of Risk & Safety in Medicine

Retricted access

Research article

First published 2022-10

Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities

Carter Morgan, Daniel M. Zane

Journal of Public Policy & Marketing

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Research article

First published 2011-2

Mirror mirror

Dan Copeland, Catherine Tan

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2007-1

Customer-Driven Positioning: The Next Generation Approach to Pharmaceutical Product Positioning

Richard B. Vanderveer, Noah M. Pines

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-7

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch, Walter Van Dyck

Journal of Marketing

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Editorial

First published 2022-10

Pharmaceuticals,Marketing,and Society: A New Center of Gravity for Critical Research and Policy

Matthew E. Sarkees, M. Paula Fitzgerald, Cait Lamberton

Journal of Public Policy & Marketing

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Research article

First published 2025

Determinants of Anti-dumping Petition in the Chemical and Pharmaceutical Sectors in India

Shreya Anurakti, Vartika Arora, K. Narayanan

South Asia Economic Journal

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Research article

First published 2009-4

Resisting Persuasion: Building Defences against Competitors' Persuasive Attacks in the Context of War-Gaming Methodology

Donna Kelly, Michael D'Aust Garcia

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2003-9

An International Market Entry Model for Pharmaceutical Companies: A Conceptual Framework for Strategic Decisions

Rajshekhar G. Javalgi, Robert F. Wright

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-1

Professional Emotions and Persuasion: Tapping Non-Rational Drivers in Health-Care Market Research

Donna Kelly, Edwin Rupert

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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