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Articles (276)

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1-10 of 276 results for persuasive advertising

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Select article: “Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Open access

Research article

First published 2024-4

“Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Yuxiang Zhang, Weijun Zhong

Sage Open

Select article: Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Retricted access

Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Select article: Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections

Retricted access

Research article

First published 2010-03

Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections

Michael M. Franz, Travis N. Ridout

American Politics Research

Select article: How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Retricted access

Research article

First published 2017-10

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Sunny Jung Kim, Jeffrey T. Hancock

Communication Research

Select article: Book Review: Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

Retricted access

Book review

First published 2025-11

Book Review: Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

Sung Eun Park

Journal of Advertising Education

Select article: From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Retricted access

Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

Select article: Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Retricted access

Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

Select article: Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Retricted access

Research article

First published 2020-3

Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Kenneth Kim

Journal of Creative Communications

Select article: Persuasive Advertising and Market Competition

Retricted access

Research article

First published 1992-10

Persuasive Advertising and Market Competition

Winston T.H. Koh, H.M. Leung

The American Economist

Select article: Structure and Persuasion: The Case of Advertising

Retricted access

Research article

First published 1982-08

Structure and Persuasion: The Case of Advertising

Varda Leymore

Sociology

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