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Retricted access

Research article

First published 2019-6

The Effect of Preference Stability and Extremity on Personalized Advertising

Cong Li, Jiangmeng Liu, Cheng Hong

Journalism & Mass Communication Quarterly

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Research article

First published 2008-10

The Third-Person Effect in Controversial Product Advertising

Keith Jensen, Steve Collins

American Behavioral Scientist

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

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Research article

First published 2004-10

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Jisu Huh, Denise E. Delorme, Leonard N. Reid

Communication Research

Retricted access

Research article

First published 2008-10

Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising

Jisu Huh, Denise E. DeLorme, Leonard N. Reid

American Behavioral Scientist

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

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Research article

First published 2019-2

Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

Barbara Stiglbauer, Carrie Kovacs

Psychological Reports

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Research article

First published 2008-10

Third-Person Effects of Idealized Body Image in Magazine Advertisements

Yoonhyeung "Yoon" Choi, Glenn Leshner, Jounghwa Choi

American Behavioral Scientist

Retricted access

Research article

First published 1998-04

Dating with HIV: A Content Analysis of Gay Male HIV-Positive and HIV-Negative Personal Advertisements

Mark Nicholas Hatala, Daniel W. Baack, Ryan Parmenter

Journal of Social and Personal Relationships

Open access

Review article

First published 2023-10

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

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