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Articles (42)

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1-10 of 42 results for personal selling process

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Select article: Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? The Impact of Technology Usage by Gender in the Personal Selling Process

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Research article

First published 2020-12

Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? The Impact of Technology Usage by Gender in the Personal Selling Process

Youngsu Lee, Timothy Heinze

Journal of Marketing Education

Select article: Book Reviews : PERSONAL SELLING: FOUNDATIONS,PROCESS,AND MANAGEMENT by Ben M. Enis (Santa Monica: Goodyear,1979.,409 pp.,$17.95)

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Review article

First published 1980-03

Book Reviews : PERSONAL SELLING: FOUNDATIONS,PROCESS,AND MANAGEMENT by Ben M. Enis (Santa Monica: Goodyear,1979.,409 pp.,$17.95)

Ronald L. Zalloco

Journal of the Academy of Marketing Science

Select article: Journal Writing in the Personal Selling Curriculum

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Research article

First published 1995-12

Journal Writing in the Personal Selling Curriculum

Casey L. Donoho, Michael J. Swenson, Garry R. Taylor

Journal of Marketing Education

Select article: Teaching Personal Selling: Macro and Micro Perspectives

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Research article

First published 1979-04

Teaching Personal Selling: Macro and Micro Perspectives

Gary M. Griksheit

Journal of Marketing Education

Select article: A Communications Response Model for a Mature Industrial Product: Application and Implications

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Research article

First published 1992-5

A Communications Response Model for a Mature Industrial Product: Application and Implications

Srinath Gopalakrishna, Rabikar Chatterjee

Journal of Marketing Research

Select article: A New Tool for Sales Managers

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Research article

First published 1964-5

A New Tool for Sales Managers

G. David Hughes

Journal of Marketing Research

Select article: Marketable religion: How game company Ubisoft commodified religion for a global audience

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Research article

First published 2023-2

Marketable religion: How game company Ubisoft commodified religion for a global audience

Lars de Wildt, Stef Aupers

Journal of Consumer Culture

Select article: The Adaptive Consequences of Pride in Personal Selling

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Research article

First published 2004-10

The Adaptive Consequences of Pride in Personal Selling

Willem Verbeke, Frank Belschak, Richard P. Bagozzi

Journal of the Academy of Marketing Science

Select article: The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

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First published 2011-4

The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

Casey Donoho, Timothy Heinze

Journal of Marketing Education

Select article: A Multistage Decision Model for Salesforce Management

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Research article

First published 1977-5

A Multistage Decision Model for Salesforce Management

Charles A. Beswick, David W. Cravens

Journal of Marketing Research

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