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Research article

First published 2019-2

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang

Journal of Marketing Research

Open access

Research article

First published 2024-1

Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Wioleta Kucharska

Sage Open

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Research article

First published 2024-7

Dimensions of Brand Equity: A Hybrid Approach

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

Business Perspectives and Research

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

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Research article

First published 2020-8

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2021-1

The use of branding strategies to increase the uptake of modern contraception among Kenyan youth

Alejandra Leyton, Paul Hutchinson, Anastasia Mirzoyants

International Journal of Market Research

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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Review article

First published 2012-9

Do brands lack personality?

Jenni Romaniuk, Andrew Ehrenberg

Marketing Theory

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Other

First published 2009-12

Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework

Simani M. Price, Lance D. Potter, Barnali Das [...]

Social Marketing Quarterly

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