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1-3 of 3 results for perimeter advertising

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Select article: Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB

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Research article

First published 2025

Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB

Monica B. Fine, Bomi Kang, Andrew Weinbach

American Behavioral Scientist

Select article: A Comparison of the Effectiveness of Perimeter and Outdoor Advertising

Retricted access

Research article

First published 1997-12

A Comparison of the Effectiveness of Perimeter and Outdoor Advertising

Björn Walliser

Australasian Marketing Journal

Select article: Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events

Retricted access

Research article

First published 1999-12

Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events

Clay E. Harshaw, Edward T. Turner

Sport Marketing Quarterly

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