Search results

Articles (7)

Journals (0)

1-7 of 7 results for perceived brand-influencer congruence

Sort by:

Relevance

Select all

Sort by:

Relevance

Retricted access

Research article

First published 2026-2

Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley

Anand Jhawar

Journal of Travel Research

Retricted access

Research article

First published 2024-10

Exploring international customers’ luxury service experiences during the COVID-19 pandemic

EunPyo Hong, Jiseon Ahn

Tourism and Hospitality Research

Retricted access

Research article

First published 2006-6

A Study of Brand Equity in a Commodity Market

Mark Morrison, Mark Eastburn

Australasian Marketing Journal

Free access

Research article

First published 2024-1

Destination brand image and destination brand choice in the context of health crisis: Scale development

Salman Majeed, Zhimin Zhou, Woo Gon Kim

Tourism and Hospitality Research

Retricted access

Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2026

From Shoreline to Shrine: Restructuring Digha’s Destination Brand Identity Through Spiritual Tourism

Shaunak Roy

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2022

Digital Sensory Marketing Factors Affecting Customers’ Intentions to Continue Organic Online Purchases during COVID in India

Rajeev Kumra, Soma Arora

FIIB Business Review