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Articles (11)

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1-10 of 11 results for pay-per-click advertising

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Select article: Pay-per-Click Search Engine Advertising

Retricted access

Research article

First published 2009-05

Pay-per-Click Search Engine Advertising

Peter O'Connor

Cornell Hospitality Quarterly

Select article: Toward an integrated framework for automated development and optimization of online advertising campaigns

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Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

Select article: Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

Select article: Information Asymmetry and Hybrid Advertising

Retricted access

Research article

First published 2014-10

Information Asymmetry and Hybrid Advertising

De Liu, Siva Viswanathan

Journal of Marketing Research

Select article: Information Asymmetry and Hybrid Advertising

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Research article

First published 2013-10

Information Asymmetry and Hybrid Advertising

De Liu, Siva Viswanathan

Journal of Marketing Research

Select article: Optimal Control of Selling Channels for an Online Retailer with Cost‐per‐Click Payments and Seasonal Products

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Research article

First published 2007-05

Optimal Control of Selling Channels for an Online Retailer with Cost‐per‐Click Payments and Seasonal Products

Frank Y. Chen, Jian Chen, Yongbo Xiao

Production and Operations Management

Select article: Online search engines and online travel agencies: A Comparative Approach

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Research article

First published 2021-5

Online search engines and online travel agencies: A Comparative Approach

Silvia Angeloni, Claudio Rossi

Journal of Hospitality & Tourism Research

Select article: A Personal Branding Assignment Using Social Media

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Research article

First published 2012-5

A Personal Branding Assignment Using Social Media

Lyle R. Wetsch

Journal of Advertising Education

Select article: Can Search Engine Advertising Help Access Rare Samples?

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Research article

First published 2011-7

Can Search Engine Advertising Help Access Rare Samples?

Daniel Nunan, Simon Knox

International Journal of Market Research

Select article: The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

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Research article

First published 2024-2

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Pengyuan Wang, Li Jiang, Jian Yang

Journal of Marketing Research

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