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Articles (94)

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1-10 of 94 results for path to purchase

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Select article: Charting the Path to Purchase Using Topic Models

Retricted access

Research article

First published 2020-12

Charting the Path to Purchase Using Topic Models

Hongshuang (Alice) Li, Liye Ma

Journal of Marketing Research

Select article: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Open access

Research article

First published 2020-7

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

Select article: Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

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Research article

First published 2022-5

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

Tim Hilken, Jonas Heller, Debbie I. Keeling [...]

Journal of Interactive Marketing

Select article: From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

Retricted access

Research article

First published 2011-1

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

David R. Bell, Daniel Corsten, George Knox

Journal of Marketing

Select article: How do Tourism Souvenir Purchasing Channels Impact Tourists’ Intention to Purchase? The Moderating Role of Souvenir Authenticity

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Research article

First published 2024-7

How do Tourism Souvenir Purchasing Channels Impact Tourists’ Intention to Purchase? The Moderating Role of Souvenir Authenticity

Lujun Su, Zeyue Lai, Yinghua Huang

Journal of Travel Research

Select article: Direct response advertising

Retricted access

Research article

First published 1992-5

Direct response advertising

Michael F. Weigold, Suzie Flusser, Mary Ann Ferguson

Journal of Interactive Marketing

Select article: Developing international direct marketing strategies with a consumer decision-making content analysis

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Research article

First published 1994-11

Developing international direct marketing strategies with a consumer decision-making content analysis

William J. McDonald

Journal of Interactive Marketing

Select article: Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

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Research article

First published 2010-4

Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

Hyejeong Kim, Elena Karpova

Clothing and Textiles Research Journal

Select article: Would you like to shop via mobile app technology? The technology acceptance model,social factors and purchase intention

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Research article

First published 2021-5

Would you like to shop via mobile app technology? The technology acceptance model,social factors and purchase intention

Arash Vahdat, Ali Alizadeh, Sara Quach [...]

Australasian Marketing Journal

Select article: The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

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Research article

First published 2013-3

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang [...]

Journal of Marketing

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