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Articles (139)

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1-10 of 139 results for party brand

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Select article: Political branding: A consumer perspective on Australian political parties

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Research article

First published 2019-3

Political branding: A consumer perspective on Australian political parties

Martin Grimmer, Dennis C Grube

Party Politics

Select article: The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

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Research article

First published 2023-3

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

Zhiling Bei, Katrijn Gielens

Journal of Marketing

Select article: Partisan Polarization and the Effect of Congressional Performance Evaluations on Party Brands and American Elections

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Research article

First published 2015-12

Partisan Polarization and the Effect of Congressional Performance Evaluations on Party Brands and American Elections

David R. Jones

Political Research Quarterly

Select article: Political branding of parties and leaders: A bibliometric clustered analysis of two decades

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Research article

First published 2025-3-11

Political branding of parties and leaders: A bibliometric clustered analysis of two decades

Varsha Jain, Damini Goyal Gupta, Himani Sharma

International Journal of Market Research

Select article: First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

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Research article

First published 2020-7

First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

Ronen Shay, Anthony Palomba

Games and Culture

Select article: The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands

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Research article

First published 1991-06

The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands

Michael A. Kamins, Lawrence J. Marks

Journal of the Academy of Marketing Science

Select article: Presidential approval,party brands,and candidate quality in U.S. national elections

Open access

Research article

First published 2025-10

Presidential approval,party brands,and candidate quality in U.S. national elections

Carlos Algara, Byengseon Bae, Edward Headington [...]

Research & Politics

Select article: From torches to trees: Political party logo changes and voter perception

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Research article

First published 2025-7

From torches to trees: Political party logo changes and voter perception

Matthias Avina, Jae-Jae Spoon

Party Politics

Select article: A Delicate Balance

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Research article

First published 2017

A Delicate Balance

Andreu Casas, John Wilkerson

American Politics Research

Select article: A Bayesian Learning Model with Applications to Party Identification

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Research article

First published 2006-07

A Bayesian Learning Model with Applications to Party Identification

Jeffrey D. Grynaviski

Journal of Theoretical Politics

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