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Research article

First published 2026

When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design

Yang Xu, James Du, Kyle M. Townsend [...]

Sport Marketing Quarterly

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Research article

First published 2012-3

Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

Steve McKelvey, Dennis Sandler, Kevin Snyder

Sport Marketing Quarterly

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Research article

First published 2016-6

I Am Bolder: A Social Cognitive Examination of Road Race Participant Behavior

Nancy L. Lough, Jennifer R. Pharr, Andrea Geurin

Sport Marketing Quarterly

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Research article

First published 2022-9

Interscopic fan travelscape: Hybridizing tourism through sport and art

Vassilios Ziakas, Rodanthi Tzanelli, Christine Lundberg

Tourist Studies

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Research article

First published 1997-05

THE BEST OF BOTH WORLDS: SPORTS FANS FIND GOOD SEATS AT THE BAR

Susan Tyler Eastman, Arthur M. Land

Journal of Sport and Social Issues

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Research article

First published 2011-10

Sustainable Development,Shock and Awe? London 2012 and Civil Society

Graeme Hayes, John Horne

Sociology

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Research article

First published 2024-12

Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach

Bianca Lizelle Frost, Elizabeth Ann du Preez, Yolanda Jordaan

Sport Marketing Quarterly

Open access

Research article

First published 2025

Women,sport and social inclusion in Saudi Arabia

Kyra Margarete Angerer

International Review for the Sociology of Sport

Open access

Research article

First published 2022-6

‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic

Garry Crawford, Alex Fenton, Simon Chadwick [...]

International Review for the Sociology of Sport

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Research article

First published 2020-8

Fans as e-participants ? Utopia/dystopia visions for the future of digital sport fandom

Damion Sturm

Convergence: The International Journal of Research into New Media Technologies

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